Recyclebank is a rewards program whose mission is to inspire others to take actions that will have a positive impact on the environment. When you make those actions, you can earn points to use for rewards. Rewards include products, discounts, coupons (online and printable), or donations to support environmental education in schools.
Or, you can pay the good deed forward by donating your points to support environmental education in schools.
Through these rewards programs, we not only help our own neighborhoods and cities, but we can see what how collective actions result in one serious collective impact. It’s our world, let’s better it together.

What does this have to do with TruKid?

Trukid is proud to be a partner with Recyclebank. When you earn 100 points on recyclebank’s website, you can then redeem those points on their website for a Trukid coupon code that will give you 20% off your order when you order through Trukid’s website.  A win for you and a win for the environment!!

100 POINTS = 20% Off Total Purchase

brought to you by TruKid: Natural Skin, Hair and Suncare for Kids!

Online Reward

So how do you get started?

First, you will need to sign up for Recyclebank. Go to www.recyclebank.com Once you are registered, head over to the Earn Tab to start earning points! You can earn points from Recyclebank in a variety of ways. This includes home recycling, using points code on specially marked packages, by learning (Learn & Earn), referring a friend, or completing a certain online action. These update often so you will need to check in or view your occasional emails from Recyclebank to participate in the new offers.

Snow is very efficient at reflecting UV radiation, which puts exposed areas such as the face at increased risk of sunburn. Don’t be fooled by cold and cloudy days – you can still get sunburnt in the snow. Always cover up with clothing, eye protection and sunscreen.

Protective clothing and hats
Suggestions include:

• A balaclava or beanie that covers your ears, will keep your head warm and reduce the risk of sun exposure.
• Scarves and jackets with high collars do a great job at keeping you warm and dry but also protect your skin from the sun’s harmful UV rays.

Apply sunscreen
Suggestions include:

All exposed areas of skin should be covered in water resistant, broad spectrum SPF 30+ sunscreen. Sunscreens can block out 80% of harmful rays

Apply sunscreen about 20 minutes before venturing outside to allow absorption time.

Put some sunscreen in your jacket pocket and reapply every two hours.

Eye Protection

Always wear wraparound sunglasses or goggles. Aim for a snug fit, so that UV can’t get through the top or sides of your eye wear.

Choose eye wear that  will block 95 per cent of UV radiation.

Sunglasses and goggles can be fitted with prescription lenses. See your optometrist for more information.

For one week only Trukid is offering 25% off all Sunny Days SPORT water resistant/unscented SPF 30+ sunscreens, both our 2oz size and 3.5oz size. Also our Sunny Days water resistant Face and Body stick!

Now is the time to stock up for the whole family for your winter fun trips. Remember, the 2oz also comes in a 3 pack, the 3.5oz also comes in a 2 pack and the face & body stick comes in a 3 or 5 pack. All this saves you even more money!!!

To get this fabulous offer just use the coupon code: winter25 at checkout. Visit us at www.trukid.com

Stay warm, stay dry and stay safe.

The TruKid Team

Market Shift: The story of the Compact for Safe Cosmetics
and the growth in demand for safe cosmetics

by the Campaign for Safe Cosmetics
November 30th, 2011

The Campaign for Safe Cosmetics’ report Market Shift describes the seven-year project during which the Campaign worked with companies through the Compact for Safe Cosmetics, the voluntary pledge to avoid chemicals banned in other countries, avoid harmful ingredients whenever possible and fully disclose product ingredients.

Market Shift highlights the 321 cosmetics companies (we call them “Champions”) that met the goals of the Compact. Another 111 companies (we call them “Innovators”) made significant progress toward those goals. This is great news for you, the consumer, and for the Campaign, the cosmetics industry and the lawmakers working to pass the Safe Cosmetics Act. These 432 companies are leading the industry toward safety, showing it’s possible to make products without using the hazardous chemicals that are all too common in conventional personal care products.

Search the list of Champion and Innovator companies

See which companies are Champions and which are Innovators

Frequently asked questions

Read the press release

More than 1,500 companies signed the Compact from its inception in 2004 until 2011. The Campaign for Safe Cosmetics closed the Compact in August 2011. The research team at Environmental Working Group’s Skin Deep database developed tools for tracking each company’s compliance with the goals of the Compact. Through these tools the Campaign determined that 321 companies achieved “Champion” status by fulfilling the goals of the Compact, and another 111 companies reached “Innovator” status by getting most of the way there.

The report describes how these companies – from small mom-and-pop businesses to some of the largest businesses in the natural products sector – are setting a new high-bar standard for personal care products. The Champions are demonstrating best practices by:

• Making effective products without using ingredients linked to cancer or birth defects.
• Disclosing all their ingredients, including those that make up “fragrance,” showing that it’s not necessary to hide these ingredients from the public.
• Working together with nonprofit health groups to increase market demand for safe, sustainable products and practices.

Please read and share the Market Shift report with your friends and family, and vote with your dollars to support companies that are doing the right thing- keeping toxic chemicals out of people and the environment.
]]> http://trukid.wordpress.com/2011/11/30/we-are-champions/feed/ 0 trukid MarketShiftReport Download Market Shift http://trukid.wordpress.com/2011/11/22/shopping-tips-for-this-holiday-season/ http://trukid.wordpress.com/2011/11/22/shopping-tips-for-this-holiday-season/#comments Tue, 22 Nov 2011 19:57:41 +0000 trukid http://trukid.wordpress.com/?p=448 ]]> I am very lucky to have many smart friends. This time of year I feel even more lucky to know Philip Tirone, CEO of www.720.credit score.com. His experience and advice on ways of keeping good credit or improving credit is invaluable. But he also offers up shopping advice (from his sister) that I will use this year. I tend to “rationalize” my extra purchases for variety of reasons, but at the end of the day, gift giving does not have to be a guilt ridden event (when I get the credit card bill, UG!) it can be made just a bit easier and stress free. Read on . . . . .

It’s that time of year when just about everyone is going to plan a trip or two to the mall, so I want to change the tone of my emails a bit and give some financial tips!

Here’s an idea I got from my sister …

Before heading to the mall, set a budget for each person. Then pull out some plain old white envelopes. Write the name of each person you are going to purchase a present
for—one on each of the envelopes.

Within each envelope, place the appropriate amount of cash you have budgeted for this person—no more and no less. Each of these envelopes represents the “wallet” you
have for each person on your list.

Though you might want to bring a small amount of extra cash for parking and lunch, leave all credit cards at home, including your debit cards. That part is critical, so
it bears repeating: Leave all credit and debit cards at home. Take on the wallet/envelopes and cash for parking and lunch.

When you purchase a present, use the money from the appropriate “wallet.”

This method will create a psychological barrier to impulse shopping. If you are tempted to splurge on a gift, you will be dissuaded when you consider whose wallet you will withdraw money from in order to cover the impulse shopping. How could you short your daughter just because you found a great—but pricey—gift for your sister?

If you have any other holiday shopping tips, hit “reply” or post them on my blog.

Make it a great day, Philip Tirone.

I also figured out that I can use the same strategy for on-line shopping this weekend. Creating my “wallets” but then using only my debit card. By using coupon codes, discounts  and free shipping my budget will go that much further.

Happy Shopping

Jennifer, Founder and Mom of 6

I love our moms that blog about us, our fans on FaceBook and Twitter, and how we are building community together.

I have recently begun to spend some (a little bit) of my time exploring organizations that are engaged in really important work around the world. Women love to share and talk and listen and take action and we care greatly about the health of our families and future of our kids.

From time to time I want to share about organizations that I come across, that are mobilizing women on a global scale. We too can be involved on a global scale. The world is a big place but even “hearing” just one voice, can often be the beginning of a difference in someone’s lives.

One such organization is World Pulse. WorldPulse.com. I was able to join the World Pulse Technology Conference at Stanford University earlier this month. It was wonderful to meet engaged and incredible women who have literally overcome all odds to be part of the internet age in their villages and have the chance to hear their stories. I was able to meet leaders like Martha, Beatrice and Sarvina, from Colombia, Uganda, and Cambodia.

Check out: http://worldpulse.com/about/events/world-pulse-live-2011

Women from remote villages with out easy access to technology, that have been able to make change in their communities by connecting with women in other similar villages. Such as re-teaching the value of girls and how important their education is. Seems odd that this would be a challenge doesn’t it? Girls in many countries are still not valued.

World Pulse  WorldPulse.com has a network of tens of thousands of women leaders speaking out from 185 countries, and are intently focused on building a stable foundation to scale up their work so that they can unite a critical mass of women and amplify them into a powerful force for change. In order to achieve this goal, they have developed a national network of partners and philanthropists who are fueling their expansion – including many unique men and women from all over the United States.

I would love for all of you to have the chance to check this organization out. WorldPulse.com. If you like what they are doing, share it.

We all have something to give in support of World Pulse and our global community of women, even it is just listening or reading about them and sharing their stories.

Women are dynamic forces in their communities, and are uniquely positioned to help transform the world. We need to turn the volume up on their voices, and provide them with the tools, training and encouragement they need to step into their full potential as tomorrow’s leaders.

Have a Great Week!!

Jennifer Founder and mom of 6

I was able to bring on a fabulous gal that now helps us communicate and be involved in this new way of involving our customers.

I now find it fun. I really like to see what everyone is up to, what they care about, what they are looking for, for their families. What I see is that social media is a platform or place where community is built and cared for.

In that, we are hoping we can continue to create a place for moms, dads, families. A place everyone can come and collaborate, share ideas; suggest new products.

We have such a wonderful network of moms who blog about our products, and our contests, which continue to share our goals of community and global sustainability.

We had fun this last month with our Facebook contest tying to reach 5000 fans. It has been amazing to see our fans grow. The best part of this contest is that we are giving out months supply of TruKid to the winners and the referrers. So Everyone Wins! Well not everyone, but you get the idea.

You may have noticed that we now have 2 other brands shown on our Blog and FB page. We are finally launching our TruBaby line this Spring. We understand that expecting moms are looking for products that are specifically made for baby and then moms of toddlers are looking for products for their growing children. Having brands that serve the specific needs of our customers no matter the life stage is our goal.

So, with that, we will be rolling out our parent brand TruVillage. It will be the arms that hug and keep safe all of our growing brands. TruKid, TruBaby and TruBuddy (pet) and more.

We recognize that social media is the best way to communicate changes in our company, new product launches and community outreach, contests and more.

We look for feedback on how we are doing this and we hope you (our customers) will let us know how we can improve.

For now, thank you for being a part of our TruKid community and supporting our little enterprise.

I leave you with our mission statement: TruVillage: The trusted natural family brand committed to children’s health, product integrity, sustainability and the well being of our local and global communities.
Jennifer Founder and mom of 6

Enjoy!

Jennifer

We are so lucky here at TruKid. A few weeks ago (when it was nice and sunny out), we had a visitor. A few visitors in fact.  One of our dedicated TruKid customers came to visit us at our offices. It was a really cool dad, named Eric, who carried sweet Esme (shown here below) and her little sister Arrow, via backpack. ).

To get to our offices they took the bus, and walked a bit along the way. It was such a wonderful surprise. Since we are now mostly sold online, Eric could not find us at a local store so decided to make the trek to see us in person and get their TruKid fix.

Little Esme applying her TruKid Stick

I was so taken with Esme, she loves trains, and airplanes and buses. And . . she loves to apply her TruKid Face & Body Stick and made a big effort to get some on her dad and baby sister (many times).  So if you happen to be in the area, stop by. We will also probably open a little store (at our offices near Jack London Square) in the summer time so TruKid can be available on the spot. Stay tuned.

Here Comes the Sun!  and Sunscreen.

This past weekend was so fantastic! The sun was out, warm and cozy on our faces. Whenever the sun really comes out for the fist time, I always find it hard to get back into the sunscreen swing again. I always put it on in the morning when I am at the office, but now I have to get back into the habit of reapplying all during the day.  A reminder, my friend kept saying, wow where did you get that tan? Um, watching my kids play Rugby and Softball out in the sun. I am so embarrassed!

Now I have to get my kids in the same habit. I have made sure they all have TruKid SPF 30+ Face & Body Sticks and a 2.0 oz Sunny Days SPF30+ lotion in their backpacks. Each with their names on them. They have the task of reapplying before recess and lunch at school. But starting off in the car on the way to school, it is a sunscreen applying fiesta. The Face & Body Stick is great for on the go application (no accidental messes).

At our house it is a considerable offense to come home burned from any event. (though, it happens from time to time). I try not to go ballistic knowing that childhood sunburns may result in skin cancer later in life. There is also concern over general tanning (the telltale little brown arms and legs resulting from not enough sunscreen during the day).  My little guy, Rowan, has an official farmers tan, and I am horrified I did not catch (it’s sunny out) soon enough. Thank goodness he is not squirmy for sunscreen application so now he gets his turn at the sunscreen dance too.. Time to get a big supply of it to the school and some instructions for the teachers too.

It’s not too late to get your kids and yourself into a habit of daily application and reapplication of sunscreen. If it helps, tie the “habit forming” task of putting on sunscreen to a fun thing. Like, earning a gold star every day to earn a frozen fruit popsicle. It is never to late to learn a new healthy habit.

Check out our easy Earn-A-Star Checks lists and how to put on Sunscreen on our website.

http://trukid.com/index.asp?page=kids

Meanwhile have a great week!

Jennifer Founder and mom of 6

We want you to be able to walk into a local retailer and find our products. Do you have a local store that you would like to carry TruKid?  Let us know and we will contact them in hopes that the will want to join the TruKid Retailer Team!!!

Also stay tuned for new TruBaby product introductions. We will be launching our Bubbly Baby Body & Hair Wash and Sweet Baby Daily lotion soon. And . . .check back soon for our new Rock’in Rash Relief (the “fix everything” rash ointment from diaper rash to eczema and more).

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